Bal Harbour

58 BAL HARBOUR All Access Bal Harbour Shops introduces its first-ever members program—and you're on the list! BY SHIVANI VORA PHOTO BY MONICA USZEROWICZ BAL HARBOUR SHOPS HAS been the foremost shopping and dining destination for the community—and the international jet-set—for more than 50 years. Now, for the first time in its history, Bal Harbour Shops is proud to announce a new members' program for its untold number of loyal clients worldwide: Bal Harbour Shops ACCESS Rewards and Membership Program. Created by Stephanie Sayfie Aagaard, the head of Collaborative Innovation for Whitman Family Development for Bal Harbour Shops, the initiative debuts this fall and is meant to show patrons appreciation for their support. "We want our members to know and feel that they are part of the Bal Harbour Shops family because we feel that way about them," says Sayfie Aagaard. Here is everything you need to know about Bal Harbour Shops ACCESS Rewards and Membership Program: How do I become a member? Joining is free and fast: download the Bal Harbour Shops app and add in your email and credit card information. You'll receive an instant welcome gift of a complimentary parking reward and begin receiving rewards when you shop or dine. How are rewards calculated? Members receive a reward for every five transactions as part of the core program, which will be updated in the app. at means whether you grab a Japanese lunch at Makoto, buy stacking bangles at Tiffany & Co. or go for that fitted Veronica Beard jacket you've been eyeing, you're accruing rewards. What are the rewards? We're going to be surprising—and we hope delighting— our ACCESS Reward members with gifts and experiences throughout the year. Stay tuned for more. Besides rewards, what are other benefits of being a member? ere are many, and that is what makes the initiative fun and different. ink of it more like an exclusive club than a rewards program. Members will see an exciting monthly rotation of offers and experiences. You may be the first to get an exclusive look at top jewelry and fashion collections, for example, or receive invites to members-only events such as fashion shows and cocktail parties. Other possible benefits include complimentary beauty services and style consultations, meet-and-greets with designers, fashion notables and authors, and attractive offers such as complimentary monogramming and alterations with your purchase. Members who are car aficionados will love the exclusive test drives they'll be able to take, while food lovers can look forward to previewing what's happening at our restaurants. e rich lineup of benefits will only get better as the program evolves. Are there any other entities involved in the program in addition to Bal Harbour Shops? We are partnering with like-minded organizations, premier condominiums and hotels, car dealerships, charitable groups and cultural institutions to engage in ACCESS. Our vision is to become the next-generation luxury experience program to celebrate our customers. e effort is collaborative and involves the Shops and the community around them as a whole.

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