Issue link: https://www.balharbourdigital.com/i/1347386
There's nothing like Bal Harbour Shops open-air setting and perfectl curated shoppin eperience and for the first time, the hops will rin a uniue approach to e-commerce with the launch The Bal Harbour Shops Marketplace. Marketplace will reimaine the online model with a dnamic, editoriall driven platform laden with contentsome of which will e shoppale. A stor on the latest fashion trendsthis seasons emrace of euerance, for eamplecould showcase reective pieces from multiple desiners on Maretplace. A profile of a desiner celeratin a milestone anniversar or openin a new outiue at the hops miht have a selection of the top pics from their collection. ver time ou o to the site, oull e ale to discover somethin new, sas Matthew hitman aen, resident and hief ecutive fficer of hitman amil evelopment, . et to deut later this ear, this maretplace will e in keeping with the uniqueness that Bal Harbour Shops has cultivated for over ears, emphasies aen, who pioneered the idea. e spent a lot of time fiurin out if we could do diital in a differentiated wa, he sas. eople have an emotional connection when the come into the shops, and weve tried to translate that connection online. Anton arran, head of Maretplace, sas that while a diital platform cant replace a phsical rand eperience, it can draw in a new set of loalists. ith Maretplace, we can rin the hops to customers who have never een to the hops, he sas. ather than directin shoppers to individual store sites, al arour hops Maretplace will also e its own microsite that features an amalamation of rands. lic on an imae and oull e prompted to either call the store, mae a private appointment at the store or u online. Integrated editorial content is only one aspect of the new diital space. n another feature, suscriers to the al aror hops newsletter, as well as memers of the A loalt proram, will receive a shoppale e-newsletter twice a month. he al arour hops nstaram handle will also introduce a shoppin component, thouh not ever post will e clic to u. ere continuin with posts that are in the same vein of what we have een doin, which is connectin with our consumers and transportin them to the hops, sas aen. hat ma mean an imae of a mouthwaterin pia from arpaccio or of our colorful oi fish in the ponds in our courtards. et, as transportive as these immersive platforms are, the new online forum isnt a replacement for a visit . After all, a trip is an eperience thats more pried than ever in an increasingly digital world and there is no place lie al arour hops. eople have een predictin the death of ric-and-mortar retail for more than two decades, ut we see that our customers want online as well as in-person, sas aen. he hops now ives them the est of oth worlds. Double Tap A NEW ONLINE PLATFORM BRINGS THE BAL HARBOUR SHOPS EXPERIENCE TO YOU WHEREVER YOU MAY BE. BY SH I VA N I VOR A The Bal Harbour Shops Marketplace will present shoppable curated content, including ready to wear, accessories, jewelry and lifestyle pieces. 6 4 #TheBHSEdit 1 2 3 7 Sometimes, it's okay to play favorites. Follow along @balharbourshops where we continue to call out our most coveted looks. Giuseppe Zanotti sandals; 305.868.0133 Stella McCartney sweater; 305.864.2218 Saint Laurent high-top sneaker; 305.868.4424 Alexander McQueen choker; 305.866.2839 Bottega Veneta sandals; 786.437.9020 Gucci Ken Scott x Gucci bag; 305.868.6504 Golden Goose sweater; 786.502.8985 74 BAL HARBOUR 5 70 BAL HARBOUR