Bal Harbour

162 BAL HARBOUR like order," Larry Kosilla tells me. "I take two showers a day. I get my hair cut every two weeks at the exact same time. I like things to be clean and I like order." Kosilla also likes cars, and the combination of clean and cars has led to a multi-million dollar business known as AMMO NYC. Originally a native of Rye, New York, Kosilla went to the VTCFKPIƃQQTQP9CNN5VTGGVTKIJVQWVQHEQNNGIG#HVGTCHGY[GCTU of doing reconciliations for a gas trader ("the worst job in the world," he says) Kosilla bought a car wash in Harrison, NY and started something called the Motor Club of New York. "A lot of people with sports cars need an excuse to do something with them," he tells me. He charged them a thousand a pop to hang out at the detail shop, watch him clean their cars, go for long drives out to Long Island and participate in track days with other club members around the tri-state area. Kosilla built cars in high school and has the combined sensibilities of an CWVQOQVKXGƂGPFCƂPCPEKCNYJK\CPFCPGCVHTGCM#EJKNFJQQF friend, Matt Farah (of The Smoking Tire, one of the most popular automotive podcasts), became an early adopter on YouTube and was hosting several car channels. Early on, he encouraged Kosilla to go on camera and narrate his cleaning jobs on the /Drive Channel. p+JCVGFDGKPIQPECOGTCq-QUKNNCUC[Up6JGƂTUVVKOG+FKF it, I tried to describe an air intake on a Cobra. I was a mush- mouth disaster." But with practice he improved and started DWKNFKPICHQNNQYKPI9JCVHGYWPFGTUVQQFCVVJGVKOGOQTG than 10 years ago, is that people were more than willing to watch someone strap a GoPro to a lawnmower and spend 15 minutes in their front yard cutting the lawn. The retention—how "I

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