Bal Harbour

"In our family, there's radical love and radical honesty. And I think that allowed us to be real in who we are." —Farryn Weiner "It was this exciting burst of real creative energy all around us," says Austyn of 2011 New York. "Everything came together and allowed us the QRRQTVWPKV[VQƃQWTKUJCPFUWRRQTVGCEJQVJGTq BAL HARBOUR 187 as the youngest, Austyn felt an early ease around a camera. "Our parents did a great LQDCVUWDVN[FGƂPKPIGCEJQHQWTNCPGUUQe we all had a place and a space to thrive," says Farryn. If their professional arrivals happened separately, they were nearly simultaneous. At the 2011 Michael Kors runway show, Austyn was photographing backstage. Farryn had sold the Kors team on the need for social media, becoming their ƂTUV)NQDCN&KTGEVQT QH&KIKVCNCPF5QEKCN Communications and bringing the show to Instagram shortly following the medium's inception. Amanda, just about to be plucked by Harper's Bazaar, was sitting in the audience. "Austyn had every right to be there. Amanda had every right to be there and I had every right to be there," says Farryn. "The fact that we were sisters was actually the coincidence." There, Austyn met the supermodels who would become the subjects of her canvases, Farryn gained a reputation as an intrepid brand storyteller with her ƂPIGTQPVJGRWNUGCPF Amanda would land her self-proclaimed "dream job," where her exacting eye would be distributed to tens of thousands. At a moment in New York when culture was UJKHVKPIVJGKTEQOOWPKV[YCUFGƂPKPI what it would look, feel, sound and taste like. "It was this exciting burst of real creative energy all around us," says Austyn. "Everything came together and allowed us VJGQRRQTVWPKV[VQƃQWTKUJCPFUWRRQTVGCEJ other." At music festivals, New Year's Eve parties, on family vacations and through hand-written notes and group chats, their conversations grew to include stocks and travel planning, as well as personal and professional problem solving. "The things I'm tackling in my studio can be directly applied to, or solved through, some of the ways Farryn is thinking about expansion and business," says Austyn. "There's this weird smoothie of information that one might think would be useless that actually has let us serve one another." In pandemic quarantine, they relied on each other and their values. "When the going gets tough, the Weiners get going," says Farryn, who launched into the storytelling medium of the moment, podcasts, and doubly expanded her EWTTGPVN[CNNYQOGPƂTOQHVJGUCOG name to include 30 employees over four continents, all with a leadership style she refers to as "older sister." A coffee table book on mental health, inspired by one of the company's Monday meeting rituals, is in development (Austyn and Amanda will both make an appearance). Anyone who passed through Harper's KP/CPJCVVCPoU7RRGT'CUV5KFGKPVJGNCVG spring of 2021 has seen journalistic footage of Austyn's quarantine. Her Instagram stories stream next to the gestural canvases she produced while meditating on "survival." 5JGRCKPVGFRTQNKƂECNN[VJTQWIJQWVVJGƂTUV year, putting on one of her most celebrated shows to date, "Head," in the garage of her one-bedroom Los Angeles apartment, while acting as her own gallerist. "It's when I realized I was really an artist," she says incredulously. "It was the truest me I've ever been." With Farryn by her side, Amanda gave birth to her second son during quarantine and mastered the Herculean shift of crafting magazine-worthy editorials over Zoom. 5JGCPF,QPTGNQECVGFVQ.QU#PIGNGU empowered by the freedom of remote work CPFGPEQWTCIGFD[VJGƃQWTKUJKPIETGCVKXG scene. You could call it all experimentation. "In our family, you say what you mean. There's radical love and radical honesty. And I think that allowed us to be real in who we are," says Farryn. Of course, having an entrepreneur, an artist or an editor on speed dial never hurts.

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