Issue link: https://www.balharbourdigital.com/i/1480737
BAL HARBOUR 217 IMAGES COURTESY OF BURBERRY et's be honest: Burberry hasn't historically been a top-of-mind name for Miami shoppers. The British label, founded in 1856, is most famous for its tawny check, its cashmere scarves of the same plaid, its khaki trench coats and its kind of general English bucolic verve—none of which are massively sought after in South Florida. However, since the brand appointed the designer Riccardo Tisci to its chief creative officer role in 2018, the winds have shifted to something more international, a bit edgier and definitely more pop culture-centric—Burberry has, in essence, opened up. For example, and early in his tenure, Tisci introduced a versatile and highly identifiable "Thomas Burberry" monogram, which features a stylized interlocking "T" and "B." This motif alone has helped propel the brand forward in terms of visibility, while playing into the appetite for logomania that continues to dominate luxury retail. He's further aligned Burberry with universal celebrities, such as Nicki Minaj, who name checks the check in her Summer 2022 hit "Super Freaky Girl." And, he's proposing a new brick-and-mortar aesthetic, blending the company's aforementioned legacy with his own sleeker and more provocative leanings. All of this goes to say, with the arrival of Burberry at Bal Harbour Shops—the boutique of which sees an all new global luxury design concept—a clear gauntlet has been thrown. Burberry is as much a match for the 305 as it is the +44. "Our new Bal Harbour store embodies the very essence of Burberry," says Thibaut Perrin-Faivre, the label's President of the Americas. "It is elevated and modern, but at the same time nods to our rich heritage. The result is a beautiful, bold scene featuring luxury products of the highest quality. We are delighted to bring our new global design concept to this iconic destination." Architect Vincenzo De Cotiis interprets Riccardo Tisci's vision for the house with a brand-new design concept, debuting at Bal Harbour Shops. BY NICK REMSEN B U R B E R RY L Looks from Burberry's Fall/Winter collection; At left, the new Bal Harbour boutique, designed in collaboration with Italian architect Vincenzo De Cotiis.