the nearly 175-year-old Swiss luxury house that, for decades, has mostly
stuck to an understated status quo. Those windowsills are now dusted—
no more of that. Enter the newly appointed creative director Rhuigi
Villaseñor, the 30-year-old Los Angeleno juggernaut who has risen
through fashion's ranks on account of his luxe-street and sportswear
brand Rhude (which Villaseñor founded in the mid-2010's). This quick
descriptor might seem at odds with the quietude and traditionalism
we've come to expect from Bally—geographically, conceptually, and
visually. Yet it just as quickly points to what makes Villaseñor's hiring
seem rather brilliant: He, like so many in his generation, does not view
his profession as motoring down one lane towards one goal. He sees his
path as wide as the 405 (or, for Miamians, I-95 on a traffic-free day).
With this openness, he has no problem bridging disparate contexts. In
fact, in doing so, he has already added a jolt of horsepower to Bally's
oeuvre and reputation.
With his debut collection
at Bally, Rhuigi Villaseñor
brings modern energy
to the house's traditional
codes and craftsmanship.
THE ENERGY
IS PALPABLE AT
BALLY,
BAL HARBOUR 215
