Bal Harbour

Spring/Summer 2023

Issue link: https://www.balharbourdigital.com/i/1494492

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the nearly 175-year-old Swiss luxury house that, for decades, has mostly stuck to an understated status quo. Those windowsills are now dusted— no more of that. Enter the newly appointed creative director Rhuigi Villaseñor, the 30-year-old Los Angeleno juggernaut who has risen through fashion's ranks on account of his luxe-street and sportswear brand Rhude (which Villaseñor founded in the mid-2010's). This quick descriptor might seem at odds with the quietude and traditionalism we've come to expect from Bally—geographically, conceptually, and visually. Yet it just as quickly points to what makes Villaseñor's hiring seem rather brilliant: He, like so many in his generation, does not view his profession as motoring down one lane towards one goal. He sees his path as wide as the 405 (or, for Miamians, I-95 on a traffic-free day). With this openness, he has no problem bridging disparate contexts. In fact, in doing so, he has already added a jolt of horsepower to Bally's oeuvre and reputation. With his debut collection at Bally, Rhuigi Villaseñor brings modern energy to the house's traditional codes and craftsmanship. THE ENERGY IS PALPABLE AT BALLY, BAL HARBOUR 215

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