Issue link: https://www.balharbourdigital.com/i/1516204
CO U R T E S Y O F B R U N E L LO C U C I N E L L I Carolina and Camilla peg the house's recent success to an award- filled year—reminding me that their father took home the Neiman Marcus Award for Distinguished Service in the Field of Fashion 2023. "It's the fashion equivalent of the Oscars," Carolina beams with pride. What we don't touch on in our review of the brand's year is its a‡nity with the sartorial tone set by HBO's Succession, which introduced the term "quiet luxury" and thrust logo-less and other IYKYK brands like Brunello Cucinelli into the zeitgeist. This connection sets up a funny comparison between the two families: one real, one imagined. Because if you look at them on paper, they are similarly positioned. Camilla and Carolina—like Kendall, Roman, and Siobhan Roy—are the inheritors of an international corporation founded by influential fathers. But when more closely examined, the fictional, power-sick family of Succession seems like a ghoulish cartoon next to the living example of Carolina and Camilla, who, rather than attack each other for the family talking stick, have folded themselves seamlessly into a community-driven, creative enterprise, and found their niche within it. No power grabs necessary. "Usually, when the next generation comes in, they want to change ever y thing," Carolina says. "We don't want to change any thing. We want to keep the story going." And this is why while Camilla and Carolina have been the beneficia- ries of current trends—they still don't see their work in those terms. "To be honest, I'm not sure if luxury is exactly quiet," Carolina says. "But it does travel by word of mouth, which is why my sister and I prefer an Italian phrase, lusso sussurrato, that when directly translated into English means whispered luxury." The work shops of Solomeo are never quiet . They hum w ith the sound of e—or t, past and present. It is a symphony of whispers telling the stories of yesterday, so that tomorrow, we don't forget the beautiful place we came from. FROM TOP Looks from Brunello Cucinelli's Spring/ Summer 24 collection; the brand's School of Craftsmanship in Solomeo FROM Looks Brunello Cucinelli's Summer collection; brand's of Craftsmanship of Craftsmanship of in Solomeo THE CUCINELLI SISTERS MUST MASTER EVERY TONGUE WITHOUT LOSING THEIR ACCENT. "WE TRY TO TAKE INSPIRATION FROM THE WORLD AND THEN WE BRING THE IDEA HERE, AND TRY TO MAKE IT CUCINELLI." —CAMILLA CUCINELLI BAL HARBOUR 169