Bal Harbour

coral logo, but "accessories are not a core competency of the business at the moment," says Shay. "Obviously, it's a natural progression. For now, we're really looking to build upon the Isaia culture of using color, texture, and pattern, doing those things in a way that feels feminine and cool, with the tailoring backdrop." Hoping to appeal to a range of ages, the women's line has a bit of an '80s and '90s vibe with pieces like structured jackets and high-waisted, pleated pants. "It's an interesting place for us to be," says Shay. "We're not known in women's, so the ability to define or to interpret what we think is cool from the beginning is very important." The first entry to the collection of 35 looks is via exclusive, pre-sell trunk shows. It will be in the store at Bal Harbour Shops next February 2026. "We have purposely kept it at the art of discovery," says Shay. "Certainly, we will facilitate bespoke appointments if there is interest." And the new store concept to fit in the collection? "Our Bal Harbour plan is to have all men's through the front, then a wall unit that comes out; behind it will be a full bar, and by the bar will be the women's area, to make it feel exclusive and interesting," says Shay. Like a secret club? "If you know, you know," adds Meknat. " The women ' s market is incredibly competitive, and the brands in this arena are powerful. The goal at Isaia is the product and how that product makes a woman feel. " — JAMES SHAY CLOCKWISE FROM TOP Linen pieces can do double duty as beach coverups or evening resort looks. A cotton/ linen-blend blouse is "very Miami-esque, on the party side," says Shay. A belted jacket has stitching details, and affixed to the lapel is the brand's red coral logo pin. BALHAR B O U RSH O P S .CO M

• Cover