CHLOÉ
is for the girls
So many luxury brands cater to women
and so few have women at the helm. At Chloé,
designer Chemena Kamali is pursuing
an optimism with her clothes that feels uniquely
feminine and refreshingly vital.
BY KAT HERRIMAN
On February 29, 2024, a flurry of Instagram activity
announced the roaring return of boho chic, with the
unveiling of Creative Director Chemena Kamali's
Fall/Winter collection—her first show at the helm of Chloé.
Unlike other runways, the majority of imagery leaking
out of Kamali's inaugural performance wasn't red-carpet
images of A-list celebrities posted by stylists because
their clients are too famous for personal Instagrams.
Instead, stories and snaps came flooding out from niche
It-girl accounts from what felt like every creative corner.
This included artists like Rachel Rose, Petra Collins,
and Chloe Wise. Entrepreneurs like Aurora James
and It girls from every era: Pat Cleveland and Jerry Hall
(with their daughters in tow!), and the forever
free-spirited Sienna Miller. If one were to offer a
heading for such a distinguished group, perhaps they'd
share the bin labeled: Women To Look Up To.
Backstage at the
Fall/Winter 24
Chloé show, which
was Chemena
Kamali's debut for
the house.
BALHAR B O U RSH O P S .CO M ; B UYI N G I N D E X , PAG E 20 4
