Bal Harbour

C O U R T E S Y O F E T R O people reach for every day. To that end, in the last three years, he's expanded the brand's range of accessories (his "comfort zone," after more than two decades designing them), including introducing the covetable Vela bag, and made denim a growing canvas for Etro's ever-evolving prints. "Our denim can't be flat. It has to be decorated," he says. Decorated but wearable is the key, which for the fall collection meant printing over jeans, corduroy pants, pleated miniskirts, and jacquard check suiting; offering cozy knits alongside more diaphanous silk print skirts and dresses, and keeping fringe and sequins fun but measured. De Vincenzo insists the clothes resonate with real people. "I like to show that Etro is a brand for everybody," he says. "Menswear, womenswear—it's all connected." Etro as a fashion house was born from tailoring and masculine fabrics—a side of the brand de Vincenzo is eager to spotlight more. "People know less about that part," he says. "But every time I can, I put some checks in the collection, because it really belongs to the heritage." De Vicenzo's exuberant menswear has been a hit in Hollywood, but when Mahershala Ali, Bowen Yang, and Shaboozey wear Etro, they don't look like walking billboards for the brand, they look like themselves. "They choose us because they are looking for a style close to them," he says. The Beyoncé moment came not from chasing celebrity, but from mutual appreciation. "She chose something from our Fall collection. It was a dream," he says. "We added to it so that it was perfect for the stage, but it started with something that represents our brand." For de Vincenzo, the creative journey doesn't stop when he leaves the atelier. His love of flea markets, museums, even just reading, fuels him. "Everything will lead to something," he says, noting the photos in his phone are among his most prized possessions. "Nothing happens only for work if you're creative. We are lucky for that reason." At a time when the fashion industry is undergoing epic change and financial pressures are constant, de Vincenzo is finding strength in reflection. "There's a moment when we are building dreams that are still the same as 20 years ago," he says. "To make pieces that are sellable and exciting for people, you have to feel excited. You have to feel brave and positive." In de Vincenzo's hands, Etro feels brave again. FROM RIGHT Etro Creative Director Marco de Vincenzo; backstage moments and details from the Fall/Winter 2025 collection "HER ITAGE IS IN MY STORY. I k now perfectly how to manage a brand that needs to be contemporary but at the same time needs to DEFEND ITS TER R ITORY." — M A RCO DE V INCENZO BALHAR B O U RSH O P S .CO M

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