Bal Harbour

C O U R T E S Y O F B R E A S T C A N C E R R E S E A R C H FO U N DAT I O N ( D R . N E W M A N ) ; G E T T Y I M AG E S ( L A M P E R T ) Lauder's newest experience can be found at Hacienda AltaGracia, an award-winning mountain resort high above San Isidro Valley in southern Costa Rica, where Estée Lauder just opened its inaugural Skin Longevity Institute. "Wellness travel is exploding," he says, "and we want to be part of the memory a guest takes home, whether that's a Re-Nutriv facial or a new ritual they practice every morning." Expect personalized diagnostics, resident "Visiting Masters," and, yes, the kind of Instagram-ready scenery that sells out retreats months in advance. CARRYING ON THE PINK RIBBON No conversation with William P. Lauder lasts long before the pink ribbon appears. His mother, Evelyn, co-founded the Breast Cancer Research Foundation (BCRF) in 1993 after her own "One of the most promising areas is research focused on addressing racial and ethnic disparities in breast cancer. Achieving breast health equity requires not only removing barriers to care but also advancing disparities research that uncovers the genetic drivers contributing to differences in outcomes." —Dr. Lisa Newman, MD, MPH, a pioneering surgical oncologist and founding medical director for the International Center for the Study of Breast Cancer Subtypes at Weill Cornell School of Medicine. "Many believe that once treatment ends, the journey is over, and that is simply not the case. Today, there are more than 4 million breast cancer survivors in the US navigating the physical, mental, and emotional weight of survivorship. I wish people could better understand that the end of treatment does not constitute a return to the old normal, but rather, marks the beginning of a new chapter." —Kinga Lampert, Co-Chair Emerita of the Breast Cancer Research Foundation and a passionate breast cancer survivor–turned-advocate. diagnosis; William now serves as co-chair. "Mom saw more women diagnosed with breast cancer than AIDS patients at the time," he says softly. "She refused to watch them suffer in silence." That was the genesis of Breast Cancer Awareness Month and the Pink Ribbon Campaign. "We literally were giving away millions and millions of pink ribbons," he says. "People representing our brands started gaining a sense of pride for what they stood for, because it wasn't about just selling a lot of lipstick. It was about funding research in a different way than was traditionally being done." This passion for BCRF isn't just about honoring his mother's legacy. Lauder sees it as a way to continue the family's broader mission. "We fund the best and brightest scientists and encourage collaboration," he says. "It's this community that really sets BCRF apart. Why breast cancer research matters. BCRF Voices "What started as a fun event by a few gals in my community quickly became an organized fundraiser for BCRF to achieve a greater response. Then just last year, I was diagnosed with breast cancer, and the mission became much more personal." —JoAnn Cundy, a breast cancer thriver and the founder of the Esplanade at Artisan Lakes, Florida Broomcyclists fundraiser. Researchers share their findings openly, which speeds up progress." Thirty years ago, patients diagnosed with Stage One breast cancer had a 75 percent chance of survival; today, that survival rate is more than 93 percent. Lauder credits BCRF's insistence on data-sharing among its 250-plus global investigators: "Momentum fuels funding, funding fuels breakthroughs—it's a flywheel." While AI skin scanners and biotech actives headline beauty industry forecasts, Lauder thinks the real frontier is emotional. "Technology will personalize formulas," he says, "but brands still have to make you feel something. That part—the spark my grandmother painted on these walls—doesn't change." Tracing the robin's-egg paint one more time, he adds, heading toward the elevators, "Legacy isn't a museum piece, it's the launchpad." Thirty years ago, patients diagnosed with Stage One breast cancer had a percent chance of survival; today, that survival rate is more than percent. "Momentum fuels funding, funding fuels breakthroughs—it's a fly wheel." BALHAR B O U RSH O P S .CO M

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