Issue link: https://www.balharbourdigital.com/i/1538963
weekend emails, and generous pay. "You have to treat human beings as they deserve to be treated," he says, "as thinking souls." That belief runs through every stitch of his garments. Training a single tailor for his signature men's suiting can take up to three years. "It's very difficult," he says. "Would a parent be happy if their child became a tailor? Probably not. But we must preserve these trades." His School of Contemporary High Craftsmanship and Arts in Solomeo does exactly that, passing down skills in tailoring, gardening, and masonry alike. "I'm not concerned about who will buy luxury in the future," Cucinelli says. "I'm concerned about who will make it." Despite growing into a billion-dollar empire, the Cucinelli brand remains profoundly personal. His daughters, Carolina and Camilla, now lead its creative and strategic direction with shared values and a global vision. "They travel the world," he says with a smile, "studying street style, then they bring it home to Cucinelli-fy it." Together, the sisters are preserving the brand's DNA—as Carolina calls it, lusso sussurrato, whispered luxury—while gently adapting it for a new generation. Cucinelli himself people-watches for hours in London or Milan, letting the movement of others spark inspiration. "You feel creativity when your mind is at peace," he says. "We've stopped talking at home. Everyone's on their devices. We need to find a new balance." The Fall/Winter 2025 collection explores that balance: the tension and harmony between instinct and reason, blending relaxed silhouettes with "I'm not concerned about who will buy luxury in the future. I'm concerned about who w ill make it."—BRUNELLO CUCINELLI FROM TOP A family portrait capturing three generations of Cucinelli; below, a view of Solomeo through a studio window. BALHAR B O U RSH O P S .CO M