Issue link: https://www.balharbourdigital.com/i/1538963
P H OTO BY G U Y D E LO R T/ W W D/ P E N S K E M E D I A V I A G E T T Y I M AG E S ( R A L P H L AU R E N ) ; C O U R T E S Y O F T H E B R A N D S Designer Ralph Lauren Ralph Lauren's polo pony gets the pink treatment 1993 As the Breast Cancer Research Foundation (BCRF) is founded, the pink ribbon, and the color itself, become recognizable symbols of support. 1994 The prestigious Council of Fashion Designers of America launches Fashion Targets Breast Cancer, which continues today. The initiative kicked off with a New York City runway show and, later that year, a White House reception hosted by then–First Lady Hillary Rodham Clinton. 1995 Saks Fifth Avenue becomes a BCRF partner, showing its support through events, marketing, and merchandise. Other department stores, like Neiman Marcus and Bloomingdale's, have also have been vital supporters over the years. Ralph Lauren's polo gets the treatment 2000 Ralph Lauren introduces the Pink Pony logo on a polo shirt, solidifying the company's deep commitment to championing breast cancer research, education, screenings, and initiatives. 2022 David Yurman creates an iteration of its classic unisex cable bracelet in pink rubber; the brand has donated more than $3 million since its BCRF partnership began in 2008. 2005 Cartier creates a limited-edition pink-dialed version of its stainless steel Roadster watch. Only 800 pieces were produced, and sold exclusively in the US. B HS B CR F continues reception What started with a simple pink ribbon more than 30 years ago has turned into an industry-wide declaration of stylish support for the Breast Cancer Research Foundation. Here, we trace the timeline of those appealing pieces, and fashion's commitment to fundraising. BY RACHEL FELDER numbers in power David Yurman pink rubber Cable bracelet in 6 and 10 mm. 2021 Jimmy Choo launches Power in Purchase with a handbag, a crystal-embellished wallet, and a pair of heels. 2017 NakedCashmere sells its long cashmere scarf to raise money for BCRF and over the years has expanded to include sleep masks, socks, and beanies. 2024 Lilly Pulitzer introduces Absolutely Flamazing, an eye-catching collection for women and children in a vibrant pink paisley motif. Dozens of fashion brands have joined BCR F in the fight against breast cancer. Pretty in pink, indeed! BALHAR B O U RSH O P S .CO M