Issue link: https://www.balharbourdigital.com/i/1538963
A TAILORED LEGACY Savile Row discipline meets Saint-Tropez ease in Crémieux's modern take on heritage menswear. BY DEBORAH FRANK In the dreamy haze of 1970s Saint-Tropez, Daniel Crémieux envisioned a brand that embodied the effortless sophistication of the French Riviera fused with meticulous tailoring. Decades later, his son Stephane carries that vision forward, blending authentic European tailoring with a relaxed coastal sensibility. "My father used to visit the legendary Anderson & Sheppard on Savile Row," recalls Stephane. "When I was a teenager, we would go together once or twice a year. I remember feeling in awe of the craftsmanship. Those trips " We're passionate about beautiful fabrics, classic pieces made new again. " — STEPHANE CRÉMIEUX shaped how he saw style—timeless, tailored, authentic—and that's what he passed on to me." Growing up in Saint-Tropez with his father in the fashion industry, Stephane felt destined to continue the family legacy. "He told me not to join the business at first; I think he was testing me," he says with a smile. "But for me, it was an obligation of love. I wanted to carry it on." Today, Crémieux remains true to its origins while evolving for a broader clientele. The brand is renowned for its wearable, vibrant colors, signature stripes, and unstructured sport coats designed for men who want to look effortlessly polished. "We were one of the first to make unlined jackets without shoulder pads," says Stephane. "They're modern classics now, but my father introduced them decades ago." Authenticity is the brand's guiding principle. Its Italian-made shirts are crafted with soft, one-piece collars designed to stand without stiffness, ideal for men who forgo ties yet prefer structure. Lightweight linen shirts, summer sweaters, cashmere hoodies, and double-printed scarves from Como define its collections, along with the lightest weaves that keep one cool on the hottest days. "We love fabrics," Stephane says simply. "We partner with mills to make pieces that are unique yet classic. Our customers want to be well dressed, not flashy. It's about understated refinement." Despite an expanding global footprint, Crémieux remains family-owned and intimate by design. "We aren't a marketing brand," Stephane says. "Our ambassadors are our staff and our product. We're passionate about beautiful fabrics, classic pieces made new again." At Bal Harbour Shops, where Crémieux opened five years ago, Stephane feels at home. "It was always my dream to have a boutique here," he says. "Our clients appreciate European fit and refined simplicity." Plans are under way to relocate to a slightly larger space that will feature a Champagne bar to create an even warmer, lounge- like environment. As for the future, women's pieces are a consideration, though a careful one. "We won't make women's just to make women's," Stephane explains. "It has to have meaning and logic for our brand." Crémieux continues to amplify its founding vision: effortless, well-made pieces rooted in authenticity and a timeless sense of style. FROM TOP Crémieux's wool blend jacket, cotton stretch polo; wool and cashmere lapel shawl cardigan; suede Riviera loafers Stephane Crémieux, creative director of the brand his father, Daniel, founded; at right, some of the label's early advertisements. C O U R T E S Y O F C R É M I E U X BALHAR B O U RSH O P S .CO M ; B UYI N G I N D E X , PAG E 20 6