Issue link: https://www.balharbourdigital.com/i/1546381
C O U R T E S Y O F B O H O U S E villas to book surf ski & t a certain level of villa rental, the infinity pool is assumed. So are the views, the beautifully dressed bedrooms, and a kitchen worthy of a Michelin-starred chef. When weekly rates can reach €400,000, as they do among the most exceptional properties in Eterniti's portfolio, the question becomes less What does the house have? and more What can staying there unlock? I experienced the answer at opposite ends of the calendar: first in Verbier, where Chalet Chouqui provided an extraordinarily civilized base for ski season, and again this summer in Saint-Tropez with Bo House at Villa Verrière. One was all snow, fireplaces, and après-ski cocooning; the other rosé, boats, beach clubs, and late nights dancing. Yet both revealed the philosophy behind Eterniti, the hospitality group quietly building a collection of private homes where the real From the shores of Saint-Tropez to the slopes of Verbier, Eterniti is redefining the private rental with extraordinary homes, hyperlocal access, and an increasingly precious luxury: People who know exactly where you want to be. BY DEBORAH FRANK A amenity is what happens beyond the front door. Eterniti is the umbrella for three distinct brands: Verbier Exclusive, a collection of 25 fully staffed chalets; Bo House, born in Saint-Tropez and now expanding into Courchevel and soon St Barths; and Emerald Stay, its broader collection of luxury vacation rentals. Together, the group manages more than 800 villas and apartments across more than 25 destinations in Europe, the US, and the Caribbean. But scale isn't really the point. Localism is. In Saint-Tropez, that became apparent almost immediately. Bo House doesn't simply have a presence there; it feels embedded in the town. Its team knows the properties intimately, develops relationships with guests who return year after year, and can introduce you to the boutiques, restaurants, and people that make Saint-Tropez feel less like a summer destination and more like a very exclusive village. Villa Verrière is a newly built six-bedroom house with a cinema, gym, professional kitchen, and spa. There was something refreshing about its newness in a destination where Provençal tradition can sometimes become its own decorating cliché. Here, the aesthetic was quieter and more contemporary, allowing the way we actually lived in the house to take center stage. And live we did. A masseuse arrived for treatments in the massage room. A private chef took over the kitchen for dinner. On another evening, hair and makeup artists appeared at the villa before we headed into town. The itinerary itself seemed almost impossibly French: pétanque and wine tasting followed by dinner overlooking the vineyards one evening; sailing the next. Then came the official opening of the Bo House Space in town, a wonderfully exuberant gathering of owners, clients, suppliers, and friends with chefs, DJs, and live music that felt less like a corporate event than the kickoff to the Saint-Tropez season. Hair and makeup at 6, party at 6:30, dancing at Les Caves du Roy after midnight with exclusive access to the DJ booth. Verbier, naturally, operates according to an entirely different rhythm. At Chalet Chouqui, the house becomes the destination after the destination. Verbier is an adventure mountain rather than a place to merely pose slope-side. You ski hard here, and then return home. That difference between winter and summer, says Maxime Friess, Eterniti's co-founder and CEO, fundamentally changes how a private house needs to function. In Saint-Tropez, guests are 218 218 BALHAR B O U RSH O P S .CO M