Bal Harbour

A L L P H OTO S C O U R T E S Y O F B R U N E L LO C U C I N E L L I n Brunello Cucinelli's softly tailored world of whispered luxury, sustainability isn't a trend but a moral obligation, and beauty isn't only what's seen but what's felt. His eponymous Italian design label is instantly recognizable to those who know. To those who don't, the garments simply look and feel exceptional. "This is a choice for life," he explains. "I wouldn't like it to be shouted out. I want understatement." When we meet in Miami, it's not for a glitzy product launch or a champagne-fueled F1 party. "I have come here for the [Formula 1] event with clients," he says simply, seated among the palm-lined elegance of Bal Harbour Shops—"the most beautiful mall in the world," he adds with genuine admiration. The city, to him, is more than a marketplace: It's a cultural hub, a melting pot of music, art, and the Latin American spirit that has become integral to his global clientele. As such, he has expanded his Bal Harbour Shops boutique into a duplex with a second floor that features his tailored men's collection. I Brunello Cucinelli in Solomeo, the medieval Umbrian village in Italy that's home to both his family and company. Known as Italy's king of cashmere and philosopher of fashion, Brunello Cucinelli has built a quietly powerful brand—and a life—guided by ancient wisdom and timeless grace. His vision, reflected in the Fall/Winter 2025 collection, reveals why true style should never shout. BY DEBORAH FRANK style the soul of At 72, Cucinelli is not slowing down. In fact, his brand just closed its strongest first half ever, posting $799 million in revenue, a 10.7-percent increase over the previous year. Yet unlike most CEOs, he is far less interested in market share than in human dignity, legacy, and the people who bring his vision to life. He beams with pride when speaking of his recently awarded Honorary Doctorate in Architecture from the University of Campania Luigi Vanvitelli, which celebrated his restoration of Solomeo, the medieval Umbrian village he's transformed into a beacon of ethical entrepreneurship with cultural spaces, theaters, artisan workshops, and vineyards. In his acceptance speech, he quoted the words of philosopher John Ruskin that guided his work and are now inscribed on a plaque in the village piazza: "When we build, let us think that we build forever." The philosopher in him coined the term humanistic capitalism, emphasizing "fair profit and gracious growth." Staff at his workshops enjoy not only panoramic views of the Umbrian hills but also shorter hours, no

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